Online commercial enterprise remains dull amid Eid sales

Social Media Desk, Antor Ahamed, Dhaka Office: Online commercial enterprise remains dull amid Eid sales. Even even though Eid income have won momentum in buying department shops and other buying centres, f-commerce investors say that on-line business has remained stupid this yr for its failure to lure new customers.

Citing this purpose, on-line buyers say they have failed

to reach out to customers even after spending cash for promotion thru Facebook.

Joysree Joy, an entrepreneur of f-commerce, says: “I’m pissed off with my enterprise, that’s depending on Facebook.”

Another entrepreneur, Shahadat Hossain, says the scenario has been dismal this 12 months.

On Sunday, Zakir Hosen, founder and CEO of Bidishhop.Com, stated those related to e-trade or f-trade ought to attain 20,000 to 30,000 humans by spending most effective USD 1 through page promotion 3 years in the past.

But now, the number has come right down to most effective 3,000 to 4,000 humans, he brought.
“It fees more than 10 instances now,” he cited.

It will be hard to run companies only depending on Facebook, Zakir Hosen said.

What are the options then?

“YouTube is better and a completely stable or targeted platform for e-commerce. It’s very easy. It’ll be smooth to draw customers through films. You also can use that movies on Facebook for advertising,” stated Zakir Hosen.

But it’s far not possible implement this enterprise technique earlier than Eid, stated f-commerce businessmen.

They, but, admitted that the alternative may be beneficial in destiny.

Md Abdul Wahed Tomal, secretary of the e-Commerce Association of Bangladesh (e-CAB), said now extra than 14,000 marketers run their businesses via Facebook. The Facebook-based totally commercial enterprise is referred to as f-commerce.

Kamrul Islam, senior vice-president of Dhaka Chamber of Commerce and Industry (DCCI), stated: “Bangladesh’s e-trade quarter was predicted to grow by means of 70 in keeping with cent in 2017 and the marketplace become worth approximately Tk. 1,000 crore at that point, developing from USD sixty five–70 million in 2016.”

“The e-commerce marketplace size remains a mere 0.7 per cent of the united states’s total retail market. The contribution of e-trade to our GDP is much less than 1 in line with cent and there are around 1,000 e-trade marketers in the u . S . A .,” he brought.

Furthermore, this marketplace has witnessed round 20 according to cent increase in a year. Currently, this area employs 50,000 people. But it has a ability to offer employment possibilities to 1,00,000 humans, said Kamrul Islam.

Citing statistical statistics, the DCCI senior vice-president says that that eighty in step with cent of online users use the Internet for on-line buy and 50 per cent of them go online to buy merchandise more than once.

According to the Goldman Sachs, Bangladesh’s e-commerce marketplace will surge to USD20 billion by means of the 2020.


Social Media Desk,